Let’s Ban Surveillance Pricing!

You shouldn’t be charged more based on who you are

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Surveillance pricing – where corporations set a price based on the data they collect about you – is a growing trend in corporate America. They glean everything from where you physically are at any given moment, to what you recently searched for online, to set an individualized price for the products and services you want to buy.

These pricing tactics can cost you real money. Recent investigations found consumers were charged up to $500 more for the same hotel room based on the city they were searching from, to $148 more for a vacuum cleaner sold inside the store rather than from an online search in the parking lot.

States are at the front line on this fight, and can pass bans on surveillance pricing. Watch our video below and sign our petition to push your state to ban surveillance pricing, then share this page with others so they can add their names, too!


Petition to State Lawmakers

Prices for groceries, goods, and services are high enough these days without corporations using ‘surveillance pricing’ tactics to drive up the price I might pay based on my personal data. Yet companies are using everything from my cell phone location data to my most recent online searches, to set an individualized price that could cause me to pay more.

Please support legislation in our state that would ban the use of consumers’ personal data to set prices. It’s time to ban surveillance pricing, and ensure fair prices for everyone.