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Dear *|signup_primary_salutation|*,
I am Talib Nichiren and I oversee all planned philanthropy giving at Consumer Reports (CR). I am pleased to be writing to you as we are celebrating the last days of National Make-A-Will Month. I am excited to tell you more, but first here’s are quick donor impact highlights you'll find in this report:
In our current Make-A-Will month campaign, CR members decided to donate $22,000,000+ in new planned gift intentions to support the future of CR and its impact for generations of consumers to come! We are so grateful for these members to have joined CR's Legacy Society. Thank you!
Every August, around this time, I spend time with my family and friends to catch up and reflect on the year that has passed and the road ahead - what I envision for my future. A time for me to also update my will and estate plans to align with where my life is. This gives me the peace of mind that I am taking care of my family, pets and causes I want to support.
The August 2024 issue of CR magazine featured an insightful article The Last Goodbye: How to Plan a Funeral by Janet Siroto. Nearly 70% of all Americans do not have a legal estate plan in place leading to long probate processes that leave families and personal legacy all tangled in frustration and costs. CR is committed to educating, encouraging and helping our community even through a family story about the photos of our lives. All consumers should have access to reliable and secure estate planning tools that protect who and what we love and who we are. A will is an essential part of our lives and future plans.
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With FreeWill you retain control over your assets, you can change or update your decision at any time. You do not have to include CR, but if you do please let us know so we can thank you. With your plan for the future - together - we can continue to work side by side for truth, transparency, and fairness in the marketplace for all consumers.
As you can probably tell, planned giving is my passion. I know that no one will remember my GPA, my salary, or my fancy job title. People WILL remember the time I spent with them, my character, and how I treated them. In the end, some things matter, others don’t, but it is always important to protect the people, things, pets, and causes I care about - because that's my legacy. Please keep reading to learn more about planned giving at CR and the many ways you can make a lasting impact. The best part of my job is speaking with supporters like you with thanks and to discuss ways to help you support our mission. Let’s talk! I can be reached at 914-378-2220 or by email at [email protected].
I look forward to being in touch again in October with more planned giving highlights for Donor-Advised Fund Day (10/10) and on National Estate Planning Awareness Week (10/21-10/27).
Until then, please know how much I appreciate your philanthropic dedication to CR in creating a fair, safe, and transparent marketplace for all.
Regards,
Talib Nichiren
Associate Director
Development Department
P.S. In addition to FreeWill, I encourage you to use the following CR benefits as well:
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Car
The August magazine Road Report has a comprehensive article on The Most Comfortable Cars You Can Buy with a rating and comfort guide. CR’s team of auto experts offer tips on how to Get More for Your Used Car. They cover the used car market in the September magazine issue as well with a report on how to Get a Great Deal on a Pre-Owned Car. All of our car tests are done at our 327-acre Auto Test Center in Colchester, CT, discover How Consumer Reports Tests Cars. Stay up-to-date with our experts via their podcast Talking Cars, episode 451 was just released.
'Talking Cars' Podcast
Find every episode of CR's video podcast here
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With your support, we are creating a marketplace that protects you, our environment, and your wallets when it comes to getting on the road.
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Home
The August feature story is The Danger in Your Dust. CR is committed to building a better world, together and this article goes deep into dust and how it affects our home and health and offers suggestions on how to control dust in your home and sheds light on the Places Where Dust Can Hide and answers the age old question of Do You Really Need Furniture Spray?
With food prices on the rise, the Save Big at the Supermarket article by Brian Vines was my big read and the Something Extras are great tips I started adopting.
With your support, we are creating a marketplace that empowers us to be happier, safer, more financially and environmentally savvy, and confident in our choices for our homes and families.
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Baby
Perhaps one of the most important purchases you'll make is a safe car seat. Our engineers test and rate 100+ options available on the market so we can recommend the best choices. Go to our Babies Hub and use the Car Seat Finder tool: Answer a few questions and we’ll provide you with recommendations for a car seat that fits your life moment, vehicle and budget.
Many of you signed the Let's Protect Our Babies petition. They’re warm and soothing when temperatures drop, but baby wipe warmers may also be a breeding ground for bacteria, experts say, but Are Baby Wipe Warmers Safe?
CR praised the Consumer Product Safety Commission (CPSC) for a precedent-setting order that holds Amazon accountable for hazardous products sold on its platform by third parties. Orie Calls Out Companies
CR called on Amazon and Walmart to stop selling infant loungers manufactured by Ningbo Tree Nest, following a public warning by the Consumer Product Safety Commission (CPSC). The loungers have been sold under five brand names on the two platforms, and they pose significant safety risks to babies, including suffocation, falls, and entrapment. Here’s our story and news release. Amazon has now told CR it is removing the products from its website, notifying customers of the CPSC’s concerns, and issuing refunds. No word from Walmart or the manufacturer yet.
With your support, we are creating a marketplace that secures a fair future and healthy development for the next generation.
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Digital Marketplace
Exciting news! We are beginning the roll out of ten new YouTube videos, with three now publicly available on our channel:
Early last week CR launched new YouTube videos ads to reach out to more consumers. These campaigns are targeted to specific markets with a focus on brand awareness and a demand generation component as well. This fall, we will show some of these videos in connected TV campaigns (e.g. Amazon Prime, Hulu, etc.).
The remaining seven videos will be posted over the next several days (the package is comprised of three advocacy videos, three tester videos, and four videos where inanimate objects are brought to life).
Subscribe to our YouTube channel - share it and stay up-to-date with CR!
With your support, we are creating a marketplace that is fair and safe for all consumers in the ever evolving digital landscape.
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Talib's Top Tips for Creating a Meaningful Legacy with CR
Smartest Ways to Support Consumer Reports
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Are you familiar with Charitable Gift Annuities (CGAs)? With our tax-deductible CGA, and with new higher rates, you get guaranteed income for life and support a fair and transparent marketplace. Try our Gift Annuity Calculator and email us at [email protected] or call 914-378-2220 for more information.
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And yes, without a will, you can still support CR and make it a beneficiary on your:
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Preview of What’s to Come in Future Impact Newsletters
- CR’s Yale Club event on Digital Privacy
- New Year's Resolutions - It is never too early or last to start
- Chevron Update
- Impact by the Numbers - How your support saves lives
- What’s Going on in Washington, a Virtual Tour of CR’s D.C. Office
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