Food Label Mission

Complete within two weeks of signing up

Welcome aboard! Thanks so much for signing up.

Our personal and environmental health hinges on our food choices. But if our food labels aren't accurate, how can we possibly make smart choices? That's why we're on the lookout for confusing or misleading food labels. Share them with us, and we'll work together to clarify the rules and put pressure on food manufacturers to make labels easy for everyone to understand.

You can see some of the food labels members have already sent in here, or you can watch this short video to learn about this project, and what we are looking for:

Or if you just want to get started, follow these steps:

Step 1: Take a picture of a confusing food label

Next time you're in the grocery store, or just looking in your own fridge, pay special attention to the food labels. Do they make sense, or seem unbelievable? Do descriptive words seem backed by fact, or just for sales?

Take a picture with your smartphone or camera of

  • The front of the product
  • The back of the product
  • The sides of the product

You can download and print out the food label guide using the link in the mission toolkit before you head to the store.

Step 2: Record the details

On your phone or a notepad, make a note of the following:

  • Location of the store or location you found the product
  • Date and time of photo
  • Brand name of product
  • Why you think the label is remarkable

Step 3: Report back

Fill out the Submission Form with the information you've recorded and your photos. Don't forget to share why you think this labeling claim may be misleading!

Step 4: Be a part of the discussion!

Our food label experts (and other volunteers) will discuss and share insights about what you and others are finding in the marketplace. You can read what we've found so far here.

Remember, you can complete as many food label missions as you'd like over the next two weeks.