Instacart is not only in the business of delivering groceries, it also has an AI pricing tool that may change prices of groceries based on a consumer’s willingness to buy the product based on price. These AI pricing tools could enable companies to charge you different prices for groceries depending on what they think they know about your spending habits or willingness to pay.

We've been investigating these tools, and have a few more hypothesis to look at before we finish our report! Please join other Consumer Reports members for one more virtual meeting, where we will investigate Instacart’s pricing in real-time!